• Zuma Nutrition Plant Based & Wild-Crafted Shampoo, 12 fl oz
1010 Reviews

Plant Based and Wild-Crafted Shampoo

$58.00

Plant Based and Wild-Crafted Shampoo

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Third-party testedCOA on every product
Ships in 1–3 daysFree on 2+ bottles
Plant-based shampoo for all hair types

Soap nuts, not sulfates. Soft, clean hair without the stripped feeling.

  • Gentle plant lather. Wild-harvested soap nuts and yucca, no sulfates.
  • Never stripped. Lifts oil and buildup without that squeaky feel.
  • Soft, easy to detangle. Flaxseed glycerin and elephant apple add moisture and slip.
  • Fresher-looking roots. Customers mention it between washes.
  • Plant antioxidants. Rosemary and ginger oleoresin keep the oils fresh.
  • No harsh preservatives. No phenoxyethanol, potassium sorbate or sodium benzoate.
  • Light natural scent. Organic lavender and rosemary.
“These are a game changer! My hair is so soft and so clean, dries better… and my roots do not look greasy.”
— Kayla J.
Ships in 1–3 business days · Free U.S. shipping over $90 · Details
Third-party lab tested · Rated 91 by SkinSAFE
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Gentle Probiotic Hair Care Bundle, Synthetic Chemical-Free

$116.00 $98.60 Elevate your haircare with Zuma Nutrition’s Gentle Probiotic Hair Care Bundle, blending wild-crafted soap nuts and naturally fermented probiotics for a gentle, nourishing cleanse. This duo is made without synthetic detergents and supports a healthy-looking scalp and hydrated hair. Crafted with organic and wild-crafted ingredients, it’s eco-friendly and gentle enough for sensitive scalps.
Zuma Nutrition Plant Based & Wild-Crafted Shampoo, 12 fl oz Zuma Nutrition Conditioner, bottle front Plant Based and Wild-Crafted Shampoo Plant Based and Wild-Crafted Conditioner
Vegan
Organic Ingredients
Wildcrafted Ingredients
Lab-tested

Sound familiar?

You switched to “clean” shampoo. Your hair didn't love it.

Most natural shampoos either strip your hair or leave it heavy and flat.

And plenty of “clean” bottles still list phenoxyethanol or sodium benzoate on the back.

Ours cleans with wild-harvested soap nuts, a fruit that naturally foams in water and has been used to wash hair in India for generations.

No sulfates. No synthetic preservatives. Just soft, clean hair that feels like yours again.

Plant-based shampoo pumped into a palm

At a glance

Why people switch to this shampoo

What we leave out, and what we use instead
What we leave out, and what we use instead
4.8 stars from 900+ reviews
4.8 stars from 900+ reviews
Pair with the Conditioner and save 15%
Pair with the Conditioner and save 15%

What's inside

Cleansed by a fruit. Not a sulfate.

Every ingredient has a job. Here are the three that make this shampoo different.

Soap nuts, flaxseed glycerin, rosemary oleoresin and Ayurvedic botanicals
The cleanser

Wild-harvested soap nuts

Soap nut fruit is rich in natural saponins that foam in water and lift away oil and buildup, without that squeaky, stripped feel.

The freshness keeper

Rosemary & ginger oleoresin

Rare plant antioxidants that help keep the oils in the formula fresh, so we don't use phenoxyethanol, potassium sorbate or sodium benzoate.

The softener

Flaxseed glycerin & elephant apple

Plant glycerin draws in moisture and elephant apple adds natural slip, so hair feels soft and detangles easily.

AmlaTulsiGuava LeafYuccaThai LimePineappleTurmericLavender

Full ingredients: Wildcrafted Soap Nut, Wildcrafted Artesian Spring Water, Organic Flaxseed Glycerin, Organic Thai Lime, Organic Dillenia Indica, Wildcrafted Indian Laurel Leaf, Organic Pineapple Whole Fruit, Wildcrafted Amla Fruit, Organic Yucca Extract, Organic Berberis Aristata Extract, Organic Tulsi (Indian Holy Basil) Extract, Organic Amla Extract, Organic Guava Leaf Extract, Rosemary Oleoresin, Organic Ginger Oleoresin, Gum Tragacanth, Organic Lavender Oil, Organic Turmeric Extract, Biodynamic Organic Lavender Essential Oil.

Shampoo ingredient label

The label

Read the full label.

Every ingredient, exactly as it appears on the bottle.

Why soap nuts

Our shampoo vs. a typical “clean” shampoo

 Zuma NutritionTypical “clean” shampoo
Cleanses with soap nuts, not sulfates ✓ Rarely
No phenoxyethanol, potassium sorbate or sodium benzoate ✓ Rarely
No synthetic fragrance ✓ Varies
Wild-harvested and organic botanicals ✓ Varies
Third-party lab tested, results published ✓ Rarely
Gentle enough to use as a face wash ✓ Rarely

How to use it

Shake, lather, rinse. Then condition.

A few small habits make the switch to a plant-based shampoo easy.

1

Shake well

Natural ingredients settle. A quick shake mixes everything back together.

2

Massage into your scalp

Use a small amount on wet hair and work it into your scalp for 30–60 seconds. It lathers less than sulfate shampoos, and that's normal.

3

Rinse, then condition

Rinse well and follow with our Conditioner for soft, easy-to-detangle hair.

What to expect

Switching from a conventional shampoo? Here's what to expect.

Everyone's hair is different, but this is what customers commonly tell us.

  1. First wash

    Less foam, same clean

    Soap nuts make a softer lather than sulfates. If you want more foam, rinse and do a second, smaller wash.

  2. Weeks 1–2

    Your hair adjusts

    Coming from sulfate shampoos or silicone conditioners? Hair can feel different for a few washes while old buildup rinses out.

  3. Weeks 2–4

    What people notice

    Customers mention softer, shinier hair and roots that look fresher between washes.

Reviews

900+ reviews. 4.8 stars.

4.8 average from 1010 reviews
Love it!I have tried what seems to be endless amounts of ‘clean’ shampoos and conditioners to which I haven’t loved, but these are a game changer! My hair is so soft and so clean.Kayla J.
Best organic shampooThe only nontoxic shampoo that works for my hair. This shampoo helps with oily hair without drying it out and comes out looking fabulous!Ji K.
Love it!Such a delightful shampoo that leaves my scalp and hair revivified and fresh. Works into a beautiful lather + scent is dreamy. So kind to my fine, thin hair.Rena M.
Love it!I’ve been using it for about 2 weeks now and I seriously love it! My hair is shiny and feels and looks so healthy!Ashley H.
Read all 1010 reviews

How it's made

Plant-based. Tested before it ships.

We know what goes in the bottle, and we show you.

View third-party lab results (PDF)
  • Wild-harvested soap nutsSoap nuts are wild-harvested, then their natural saponins are released into artesian spring water.
  • No synthetic preservativesNo phenoxyethanol, potassium sorbate or sodium benzoate. Rosemary and ginger oleoresin help keep the formula fresh.
  • Rated 91 by SkinSAFEFree of 91% of the top 11 most common allergens, as rated by SkinSAFE.
  • Third-party lab testedTested by an independent lab before it ships.

Questions

Good to know

Why doesn't it lather as much as my old shampoo?
Sulfates make big foam. Soap nuts make a softer lather that still lifts away oil and buildup. For more foam, rinse and do a second, smaller wash.
Is it safe for color-treated hair?
It doesn't contain synthetic color-protecting agents. If your hair is color-treated or very light, try it on a small section first or check with your stylist.
What does it smell like?
A light, herbal scent from rosemary and lavender. There's no synthetic fragrance.
Is it good for oily hair?
Many customers with oily roots love it. Soap nuts lift away excess oil without stripping your hair.
I have a sensitive scalp. Will it work for me?
It's free of sulfates, synthetic fragrance and synthetic preservatives, and it's rated 91 by SkinSAFE. If you have known sensitivities, patch test first.
Can I use it on my face?
Yes. It's gentle enough to use as a facial cleanser. Avoid contact with your eyes.
Do I need the Conditioner?
It's not required, but many customers use both. The Conditioner adds softness and slip, and you save 15% when you buy them together.
How does subscribe & save work?
Subscribing saves on every order, and you can skip, change or cancel anytime from your account.

Make the switch

Soft, clean hair. The plant-based way.

Subscribe for the best price, or pair it with the Conditioner and save 15%.

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*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.