Our Story

These Products Were Never Made for You to Buy. They Were Made for a Practitioner's Clients. Now They're Available to Everyone.

What started as a private clinical product line — developed alongside PhDs, herbalists, and medical researchers — is now available to everyone. The formulas haven't changed. Neither has the mission.

Background

Back to the Source

01

Nature Had It Right

For thousands of years, plants grew in mineral-rich soil teeming with life. Ancient healers used whole herbs — roots, leaves, bark — as complete medicines. The earth provided everything we needed.

02

Then We Broke It

As modern life pulls us further from the source, the gap between what our bodies need and what we actually get has never been wider. Industrial farming stripped the soil. Supplement companies isolated single compounds and packed them with fillers. The industry prioritized profit over potency.

03

We Went Back to the Source

Richard spent 40 years studying traditional herbal medicine after healing his own heart condition. Jordan became a licensed nutritionist obsessed with absorption science. Together, they built what the industry wouldn't.

04

This Is Zuma

Therapeutic-grade formulations. Wild-crafted & organic ingredients. Absorption bio-hacks built into every protocol. Real herbalism meets real science — in every single bottle.

If we're going to create this line together, I only want to create the best. Purpose-driven products that actually work.

Richard Helfrich, Co-Founder

Meet the Founders

"Two people. One obsession: making supplements that actually work."

Jordan Dorn
Co-Founder & CEO

Jordan Dorn

Certified Holistic Nutritionist

A holistic nutritionist who's been obsessed with how the body works since he had to be. Severe GI issues as a kid sent Jordan down a path most people never find — one that led him to Richard, an eight-year mentorship under a master herbalist, functional medicine training, and over a decade of research into absorption science, biohacking, and longevity. He didn't license these formulas. He learned them — alongside the man who created them — and now translates four decades of clinical work into something the rest of us can actually use.

Richard Helfrich
Co-Founder

Richard Helfrich

Master Herbalist & Integrative Health Practitioner

Forty years of clinical practice. Thousands of one-on-one client cases. A formulation library refined across decades of working alongside PhDs, MDs, and researchers — and tested in the only environment that actually matters: real people, real bodies, real outcomes. A master herbalist and author of four books published in the US and Europe, Richard has built protocols for a private clientele that includes international public figures, athletes, and entertainers. Most supplement brands are designed in marketing meetings. Zuma's were designed across forty years of watching what works.

What's In the Bottle Is Only Half the Story.

The other half is how it got there.

Sourcing
Formulation
Testing
Packaging

Global. Rigorous. Uncompromising.

The best ingredients for longevity don't all come from the same place. We source from a wide variety of farms and regions around the world — from the Himalayan mountains to Japan — because we go wherever the best ingredients are. Every source is rigorously vetted. We also partner with regenerative and biodynamic farms for many of our ingredients, and all of our essential oils and hydrosols come exclusively from a Demeter-certified biodynamic farm. No synthetic pesticides. No shortcuts. Ever.

Extraction & Delivery Systems That Actually Work

Most supplements fail at delivery — not ingredients. Our tinctures use an in-house dual extraction process developed by Richard, combining alcohol and water extraction to capture both fat-soluble and water-soluble compounds for a true full-spectrum potency. For our liposomal and emulsion formulas, we use a proprietary system built around biodynamic hydrosol — a living, antioxidant-rich carrier from Demeter-certified farms — with supercritical CO2 extraction and micelle-enhanced delivery for rapid, direct absorption. Every formula is designed around one question: does it actually get into the body?

Full Transparency — Find It On Every Product Page

GMP-certified manufacturing. Every batch is third-party lab tested for contaminants, heavy metals, and toxins. We don't just say we're clean — we show you. COAs (Certificates of Analysis) are available directly on every product page.

Miron Glass. Always.

All products are packaged in recyclable violet miron glass — protecting potency from UV degradation while reducing environmental impact. Never plastic.

Sourcing
Formulation
Testing
Packaging

Global. Rigorous. Uncompromising.

The best ingredients for longevity don't all come from the same place. We source from a wide variety of farms and regions around the world — from the Himalayan mountains to Japan — because we go wherever the best ingredients are. Every source is rigorously vetted. We also partner with regenerative and biodynamic farms for many of our ingredients, and all of our essential oils and hydrosols come exclusively from a Demeter-certified biodynamic farm. No synthetic pesticides. No shortcuts. Ever.

Extraction & Delivery Systems That Actually Work

Most supplements fail at delivery — not ingredients. Our tinctures use an in-house dual extraction process developed by Richard, combining alcohol and water extraction to capture both fat-soluble and water-soluble compounds for a true full-spectrum potency. For our liposomal and emulsion formulas, we use a proprietary system built around biodynamic hydrosol — a living, antioxidant-rich carrier from Demeter-certified farms — with supercritical CO2 extraction and micelle-enhanced delivery for rapid, direct absorption. Every formula is designed around one question: does it actually get into the body?

Full Transparency — Find It On Every Product Page

GMP-certified manufacturing. Every batch is third-party lab tested for contaminants, heavy metals, and toxins. We don't just say we're clean — we show you. COAs (Certificates of Analysis) are available directly on every product page.

Miron Glass. Always.

All products are packaged in recyclable violet miron glass — protecting potency from UV degradation while reducing environmental impact. Never plastic.

Our Supply Chain

01
Seed
02
Harvest
03
Formulation
04
Testing
05
Bottle
Background
GMP Certified
Third-Party Lab Tested
Miron Glass
Organic & Wild-Crafted
No Synthetics
0+Retail Store Partners
0+Years Herbal Expertise
0+Therapeutic Formulations
99Synthetic Ingredients

We don't make supplements for the label. We make them for the cell.

Jordan, Founder & CEO