Protocol

Our Zuma Nutrition team puts product quality and proper absorption as a top priority in everything we do. From the time that we started developing this line decades ago, we have been diligently organizing and sorting ingredients by three different categories; water-soluble, fat-soluble, and large molecule.

Have you ever felt queasy after taking a vitamin or supplement? This happens as a result of improper mixing, poor protocol around taking supplements, or simply because of low-quality ingredients. The body recognizes, assimilates and absorbs each of these different categories uniquely.

For optimal results from our line, make sure to follow the directions in the top left of each of our labels. We have equipped each label with a simple bio-hack for optimal product effectiveness.

Sourcing & Clean Biochemistry

All of our herbs and superfoods are certified organic and grown in biologically active soil. By focusing on the health of our soil, we keep the delicate communities of microorganisms alive, allowing for healthier and more nutrient-dense plants, while simultaneously helping to sequester carbon, taking it out of the atmosphere and storing it within the soil.

No synthetic pesticides or fertilizers are used in the growing of our botanicals. We enhance the effectiveness of these plants by combining the knowledge of our team of herbalists with clean biochemistry techniques, including but not limited to nanotechnology, emulsified liposomal deliveries, freeze-dried extraction processes, water extraction, supercritical C02 extraction, and dual alcohol extractions.

You can rest assured knowing that we have put decades of research into each of our formulas to make sure they are in the proper form for optimal efficacy.

Vegan & Vegetarian Friendly

Our entire Zuma Nutrition line is 100% vegan and vegetarian-friendly, keeping in mind our ecological footprint and the impact that our business has on the earth. Our head of product development and co-founder is vegan and takes these products daily to optimize his own health and well-being, so we have created a safe source for vegans to get all of their health and wellness needs.

OUR MISSION

To heal the people of the earth through education about health, and by offering truly effective medicines, and to do so in a way that positively impacts our planet.

OUR PROMISE

Each of our products were created with an underlying priority—to create the best that our team is capable of creating. We never think about profit margins in the creation of our formulas, or compromise the quality of our products for monetary gain. We simply strive to create the best products we can, and do our best to properly educate our customers on how to increase the effectiveness of our products so that they can experience true health and well-being.

  • 30+ Years of Applied Research
  • Product Purity
  • Diversity of our Product Line
  • Protocol on How to Take Supplements

Now a leading expert in the nutrition world, Richard Helfrich reaches deep on many levels of how the body works and what needs to be done to keep it in balance for optimum health and wellness.

Richard's life was changed forever when he discovered he had a serious heart condition called cardiomyopathy. Cardiomyopathy, or heart muscle disease, is a type of progressive heart disease in which the heart is abnormally enlarged, thickened, and/or stiffened. As a result, the heart muscle's ability to pump blood is less efficient, often causing heart failure.

Rather than consider the heart transplant option he was presented with, Richard decided to take control of his condition and control of his life through a course of alternative medicine. Within five years he completely and successfully rebuilt his heart. 39 years later his heart is still in great condition and working beautifully.

This courageous step resulted in a voyage of self-discovery, which included a change in lifestyle, a disciplined study of medicine, and the attainment of an extensive knowledge of how the body works.

The result has been Richard's creation of a program of health that has now succeeded in helping thousands of individuals, as well as a private clientele of international film stars and famous personalities.

Richard is also the author of four books published in the United States and Europe, including Take Control of Your Health, Immune Response, The 24 Hour Body, and Young Inside and Out. His books give the reader not only a manual on how the body works but also a guide to how to recover their health, no matter their condition.

Richard's success rate in helping others has been startling — particularly in his work with viruses, auto-immune disorders, and cancer. Besides his dedication to these conditions, his focus has also been on slowing down the aging process and enhancing the body's ability to rejuvenate itself.

With almost 30 years of vital research and applied practice, Mr. Helfrich equips the listener with the information necessary to understand the body. He explains the technical without bombarding with theory. Richard has set out to demonstrate the incredible potential of the human body, bolstered by the proper resources to heal itself.

In 39 years of applied research, two particular herbalists/biochemists stood out to Richard as the most talented herbalists he has come across in the world. Richard brings you the ZUMA Nutrition line that was created with these herbalists. Our product formulation expertise is bar none in the industry. Properly sorted nutrients based on "how" they are meant to be absorbed. Tinctures for certain key herbs, free form capsules with protocol for other key nutrients, and of course properly sorted into the three molecular structure categories.

In herbalism, it is often said that two ingredients mixed together form an entirely new entity, true synergy, this is what we call alchemy. When we formulate, we ensure that the best ingredients are formulated with synergy in mind, (SEE SUPERFOOD POWDER FORMULAS).

As discussed in our article (on how to take supplements), water-soluble nutrients are absorbed rapidly and at higher bioavailability typically than large molecule or fat-soluble nutrients. Our team uses a process called micellization to make herbal tonics water-soluble, these tonics include synergistic fat-soluble and large molecule nutrients shifted to a water-soluble form. (see biodynamic turmeric tonic formula). The bioavailability (absorption rate to the blood) of our micellized formula is 10-20x higher than raw crude powders.

Zuma Nutrition Co Enyzme and Brain Flow products

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FAQ

Buying organic is key when it comes to health, but many organic farms still use toxic chemicals and pesticides that are harmful to the health of the soil, as well as to the health of our bodies, yet are classified as “organic” according to USDA standards. At Zuma, our top priority is the quality and effectiveness of our products. We verify the purity and quality of each ingredient included in our product line, and are committed to choosing raw materials with the highest levels of purity and beneficial nutrients. We monitor every part of the production process—from the soil that the herbs are grown in, to the packaging of the finished product—and never allow any use of fillers, binders, isolates, flow agents, or artificial preservatives. All of our products are processed in our certified lab, ensuring that there is no exposure to foreign objects or chemicals. We then send our products to a third-party lab for further testing.

We know that to produce the highest quality products we need to work with far more than just the product formulation. We take great care to ensure that the soil our herbs are grown in is healthy and alive, that no pesticides or chemical fertilizers are used in the growing process, and that the plants are harvested in an ethical way. We know that our relationship to the land is also an essential element in producing good medicine, and so we strive to always maintain a beneficial relationship with the land that we are cultivating.

Our team focuses on regenerative agriculture practices that, among other benefits, reverse climate change by rebuilding soil organic matter and restoring degraded soil biodiversity – resulting in both carbon drawdown and improvement of the water cycle.

Regenerative agriculture is a holistic land management practice that leverages the power of photosynthesis in plants to close the carbon cycle, and build soil health, crop resilience and nutrient density. While the modern forms of agriculture that include giant monocrops (the practice of growing a single crop year after year on the same land) severely damages and depletes the soil, regenerative agriculture actually improves soil health, primarily through the practices that increase soil organic matter.

This not only aids in increasing soil diversity and health, but increases biodiversity both above and below the soil surface, while increasing both water holding capacity and sequestering carbon at greater depths, thus drawing down climate-damaging levels of atmospheric CO2, and improving soil structure to reverse the dangerous amount of soil loss caused by human activity. Regenerative agriculture seeks to reverse the modern agricultural paradigm to protect and build soil for future generations of living beings.

Many of our products are also produced through Biodynamic growing methods. Biodynamic farming is a form of alternative agriculture very similar to organic farming, but it incorporates different methods and techniques that follow Rudolf Steiner’s Biodynamic philosophy. According to Steiner, a farm is a single, self-sustaining organism that thrives through biodiversity, the integration of crops and livestock and the creation of a closed-loop system of fertility. Steiner also brought forth a unique and comprehensive approach to soil, plant, animal and human health that recognizes the importance of the healthy interplay of cosmic and earthly influences.

With this in mind, he developed a set of homeopathic preparations used by biodynamic farmers on soil, compost and plants that help build up the farm’s innate immune system and vital forces.

We see each herb as its own unique living organism, and know that no two plants are alike. Two products containing turmeric, for example, are not going to be the same product. The soil the plant is grown in, how it is cared for as it is growing, the greater environment it exists in, and how the plant is harvested, processed, and formulated makes all the difference. We understand what it takes to create truly effective medicines, and we are committed to bringing our customers the best that we possibly can.

Not only is it our mission to create the very best medicines, but to also do so in a way that positively impacts our planet. Each of us has a responsibility as caretakers of this Earth, and by not living in alignment, we compromise the environment that future generations will inherit. Now is the time for business to be done in a way that supports the collective and helps to preserve the health of the Earth.

Caring for the planet sounds like a big responsibility, but it starts with us and how we choose to live each day. We're grateful to be doing our part and we hope that you are inspired to do the same!

For branding purposes, you will often see health and wellness brands that are very symmetrical and consistent throughout their product lines in terms of formulations and ingredients. For example, a line will usually work with nutrient based capsules, or herbal tinctures, or superfood powders, or mushroom extracts. This makes sense in order to keep the line symmetrical and then scale profits.

Our ZUMA Nutrition line follows a different core focus. We are here to provide whatever is best for the health of our customers. We combine schools of medicine from around the world to bring you whatever is optimal based on our 30 years of research in the health and wellness field.

We work with certified organic Ayurvedic herbs from India, American herbalists who specialize in sustainably wildcrafted herbal tinctures, the highest quality amino acids in the world from Japan for optimal protein and enzyme synthesis, and biodynamic gardens here in the United States for unique organic ingredients. Our sourcing and formulating is solely based on one goal: to make the best and highest quality products that we are capable of creating. One can taste and feel the difference!

Our bodies have specific rules governing how the body recognizes three different groups of nutrients. These are founded on three different molecular structures: water-soluble, fat-soluble and large molecule. Each molecular structure is recognized, processed and assimilated differently.

Many supplement companies mix formulas into blends of these different molecular structures, which leads to nausea and queasiness, and very poor absorption. In fact, poor formulating can actually neutralize nutrients and make it near impossible to get benefit from your nutritional supplements.

If you really want to take your health routine to the next level, then focus on food mixing with supplement intake, and understanding how digestion works. Various nutrients are absorbed in different parts of the GI Tract. Therefore, timing nutrients based on the stage of digestion you are in is everything.

Our ZUMA Nutrition manufacturing team brings 30+ years of experience, and make sure to sort our formulas so they are synergistic and properly sorted. You will find a symbol on each of our labels representing what type of supplement category the individual SKU falls into: water-soluble, fat-soluble, large molecule. We also provide very specific instructions or protocols on HOW TO TAKE THE SUPPLEMENT.

Our directions will fall into one of four categories:

MORNING - WATER SOLUBLE NUTRIENTS

This group of nutrients is very small in physical size and needs to latch on to a larger sugar molecule in order to be transported first into your bloodstream and then to the liver. It's best to take these nutrients first thing in the morning on an empty stomach, at least 20-30 minutes before breakfast.

Take water-soluble nutrients either with a non-acidic juice (carrot, apple, cranberry, pomegranate, etc.), or another type of simple sugar, such as honey. Water-soluble supplements easily get absorbed into the blood in the first part of the digestive tract along with simple sugars, since simple sugars do not require digestion.

Other nutrients best taken in the morning include antioxidant and immune factors that boost the immune system, as well those that build and repair joint structures, such as free-form amino acids, and vitamins B & C.

BEFORE LUNCH - GUT HEALTH

Taking probiotics and gastrointestinal tract (specific) nutrients help your body restore the balance of friendly bacteria and intestinal microflora that protect intestinal and mucosal tissues.

Take probiotics and GI tract nutrients such as colostrum 30 minutes before lunch, on an empty stomach with water.

LUNCH - LARGE MOLECULAR STRUCTURES

This group of molecules is much larger in size than water-soluble nutrients and are the hardest for your body to access due to their structure. Digestion needs to be triggered and completed in order for there to be any absorption. Your body triggers the digestive system through the consumption of protein.

Digestion means the meal will sit in your stomach for two hours, after which the food heads into the first stage of the small intestine. It's at this point in the process when the pancreas delivers over 50,000 enzymes to break down these molecules for absorption by your body. Minerals and Calcium are examples of large molecular structures.

These should be taken at lunchtime when your body is running at its metabolic peak. Digestion is the hardest task your body will perform all day, using up to 50% of your body's energy. Our digestive enzyme formula can be taken with these supplements at lunch and helps the digestive process as well as absorption.

There are two key aspects to keep in mind for an efficient digestive process. The first is sugar. Any form of sugar (artificial sweeteners, fruit, juice etc.) will stop digestion in its tracks. Sugar tells your pancreas that no digestion is required, leaving you without the nutritional benefit from your meal or the supplements taken with it. The second is limiting your water to 12. oz during lunch, to prevent overhydration, which can dilute the activity of the enzymes and hydrochloric acid.

AFTER LUNCH - FAT SOLUBLE NUTRIENTS

Fatty acids (oils), also need to be absorbed during the digestive process. Since their absorption occurs in the small intestine, you'll want to take them two hours after lunch, and at least one hour before eating any sugar. This is just when the stomach is getting ready to pass its' contents to the first stage of the small intestine.

Supplements in this group include Vitamin E, Omega 3-6-9, CoQ10, Carotenoids, Phosphatidylcholine and other Phospholipids from lecithin, as well as Vitamin A and D and other oil-based nutrients.