Most conventional shampoos lean on harsh detergents to create a big lather, then add silicones and fragrance to cover what the detergent stripped away. We went the other direction. Soap nuts are a dried berry that naturally contains saponins, the plant compounds that gently lift dirt and oil. We combine them with naturally fermented probiotics so the formula cleans while respecting the scalp microbiome.† Every ingredient in the shampoo and conditioner is organic or wild-crafted, which is why so many people with sensitive scalps make the switch to an organic shampoo and conditioner set and stay with it.
The numbers back that up. Our Organic and Wild-Crafted Shampoo is rated 4.81 across 1,171 reviews, and the matching Organic & Wild-Crafted Conditioner is rated 4.85 across 378 reviews.
How to choose the right natural hair care products
For everyday washing: start with the shampoo. It is free of sulfates and parabens, so it works well as a clean shampoo for the whole household. Add the conditioner if your hair runs dry or tangles easily; it hydrates and softens with the same soap nut and probiotic base.
For the scalp: the Botanical Hair Oil Serum is made with organic ingredients and is designed to hydrate the follicles and encourage circulation to the scalp.† The Grow Serum uses organic kelp extract and is meant for consistent use over three to four months.
From the inside: hair is built from protein and minerals, so nutrition matters as much as what you put on top. Fulvic Acid & Trace Ocean Minerals (rated 4.89 across 1,541 reviews) supplies 70+ ionic minerals, and the L-Lysine Complex provides an essential amino acid that is a key building block of collagen. Guava Leaf Zinc + Amla Vitamin C and Himalayan Shilajit Liquid Tonic round out the collection for people who want plant-based zinc or a broad mineral profile.
How to use them together
A simple routine works best. Wash with the shampoo two to four times a week, massaging it into the scalp for a minute before rinsing, then follow with conditioner through the lengths. On non-wash days, a few drops of the hair oil serum worked into the scalp keeps things hydrated. If you are adding a supplement, choose one or two that fit your diet rather than everything at once, and give any routine at least a few months, since hair grows slowly and changes take time to show.
One note on switching: when you move from a detergent shampoo to a soap nut formula, the lather feels lighter. That is normal. Your hair is still getting clean; it simply is not being stripped.
Keep learning
Our Hair Loss 101 guide covers the common causes of shedding and what to look for in a shampoo. For ingredient labels, read 8 Harmful Chemicals to Avoid in Shampoo & Conditioner, and for the science behind our base ingredient, see Soap Nut Shampoo: Benefits and Uses. You can also browse our clean skin care and kids' body care.
