These Products Were Never Made for You to Buy. They Were Made for a Practitioner’s Clients. Now They’re Available to Everyone.

Richard came to herbal medicine the hard way — healing his own heart condition, then spending forty years in clinical practice across thousands of one-on-one cases. A formulation library refined across decades of working alongside PhDs, MDs, and researchers — and tested in the only environment that actually matters: real people, real bodies, real outcomes. A master herbalist and author of four books published in the US and Europe, Richard has built protocols for a private clientele that includes international public figures, athletes, and entertainers. Most supplement brands are designed in marketing meetings. Zuma’s were designed across forty years of watching what works.

A holistic nutritionist who’s been obsessed with how the body works since he had to be. Severe GI issues as a kid sent Jordan down a path most people never find — one that led him to Richard, an eight-year mentorship under a master herbalist, functional medicine training, and over a decade of research into absorption science, biohacking, and longevity. He didn’t license these formulas. He learned them — alongside the man who created them — and now translates four decades of clinical work into something the rest of us can actually use.