Chug Kellum is a veteran hair stylist and product formulator with over 50 years of experience in the industry. Starting in the 1970s, he honed his craft in beachside salons and prestigious international locations before becoming a prominent figure in Hermosa Beach, California—known for his expertise in color, cut, and holistic hair health.

A pioneer in clean hair care, Chug has developed innovative, science-backed formulas (including the Chuguice line) in collaboration with leading dermatologists, emphasizing low-pH balance, plant-based ingredients, and protection for all hair types. His products are vegan, cruelty-free, and crafted in small batches in Southern California.

Chug oversees all hair-related content at Zuma Nutrition to ensure it's practical, experience-driven, and helpful—always recommending professional salon advice for personalized care.